What goes into my brand/Behind the scenes:
A brief summary covering specific topics such as, why my products are priced at a certain amount, what goes into the brand (BTS) and a brief break down and what it looks like being a small business owner!
Small business VS. store bought brand:
completely understand that some people may compare hand made or independently made products to larger, store-bought brands.
Larger companies often have sponsors, large manufacturers, warehouses, investors or production teams helping fund their brand.
As a small business owner, everything is independently funded and personally handled by me.From sourcing ingredients and supplies, to product development, inventory, packaging, branding and preparing every order with care, every part of this business is done with genuine love and dedication.
Earnings, costs and investments:
Nearly every dollar my business earns goes right back into the business itself. This includes inventory, supplies, packaging, equipment, website expenses, new product development and maintaining the overall quality of each order.
A portion also goes toward supporting rabbit rescues, which is something I am very honoured to do. There are so many behind-the-scenes costs involved long before a product is ever listed for sale and pricing often reflects not only the product itself, but also the time, care, effort and quality that goes into creating and preparing every order :)
My intention/goal:
At the same time, my goal has never been to overprice products simply for profit. While every business needs enough support to continue operating and growing, I also work very hard to keep my pricing as fair and affordable as possible, compromising quality.
I know firsthand how difficult it can sometimes be to find rabbit treats and products that feel both trustworthy and reasonably priced. Because of that, I always want my business to feel approachable, honest and worth supporting. I want people to feel confident knowing they are purchasing something thoughtfully made, safe, high quality and genuinely worth the price they are paying.
Building customer trust and connections:
For me, this business is not just about sales or profit. It is about creating products I enjoy creating and earning people’s trust — products made with intention, true passion and quality from start to finish.
I want every customer to feel appreciated and know that their support goes toward something meaningful and truly cared for. Every order, share, kind comment, and bit of support truly means more than you know and I will always be incredibly grateful to everyone who chooses to support my small business!💕